Compared to traditional forms of marketing, such as print, radio or television, Social Media is an affordable way to engage with your audience and create a strong market presence.
Look around. The world's most successful people have embraced Social Media for the strategic opportunities that they create.
They have harnessed the power of LinkedIn, Twitter and Facebook, applied best practices to build a community of loyal followers and brand advocates, and positioned themselves as leaders in a digital economy.
Social Media is playing a key role in driving their success.
Because of an agreement reached in 2015 between Google and Twitter, tweets will be indexed in Google search results.
This integration means that an active, strategic Twitter presence is vital for successful Search Engine Optimization (SEO) results.
As more online experiences begin by way of Social Media mobile apps such as LinkedIn, Twitter or Facebook, it's important for businesses to be using the same tools as their audiences.
Social Media is all about people. It's a place to share, connect, and engage with others.
While there are equal opportunities for B2B and B2C businesses, today's Social Media is all about H2H: Human to Human connectivity.
It's a place to build new bridges, extend networks, and create opportunities for growth. That's why executives and sales teams who use Social Media outperform their peers who don't.
In today's fast-paced world, traditional advertising, such as printed flyers, are like rural back-roads. Yes, the road will take you to the next town for a cup of coffee with your customer, but it's going to take some time.
Social Media puts you on the high-speed communications freeway, enabling you to publish your value proposition to your audiences at the click of a button.
At the same time, to be most successful, communications on Social Media can't just be one-way. We need to listen to the stories told by our audiences and hear what's important to them. By listening, we have a better understanding of how our businesses can add value and deliver what's needed most.
Whether it's through Facebook, Twitter, LinkedIn or another Social Media network, your ability to better understand your customers' needs and interests provides your business with valuable market intelligence about what your audiences want, and whether they have needs that are not being met.
It's the place where you learn what you need to help refine your marketing message, and your products or services. And it's the place where your future customers are going to learn about you and your business.
Are you ready to become one of them?