The Pan Am & Parapan Am Games wrap up tomorrow, and it's been an honour and a privilege to have been a part of #TO2015.
As a Social Media company, InTune Communications was granted Media Accreditation by the Canadian Olympic & Paralympic Committees, and we've used every opportunity to promote this historic sporting competition and artistic celebration in the City of Toronto. Here are some of the highlights of our participation:
We spotlighted the leadership:
One of our favourite moments was meeting and interviewing Elisabeth Walker-Young, Parapan Am chef de mission. Hilary wrote about her unique leadership style in an article which was published in the Globe and Mail on April 27th online, and in print in the Report on Business on May 1st. We also broadcast an interview on Periscope with Curt Harnett, Pan Am chef de mission of Team Canada during launch of Team Canada's uniform for TO2015. With these two enthusiastic individuals at the helm, our athletes could not have had better leadership during these games!
We spotlighted the athletes:
From gold medalist Rosie MacLennan to silver medalist Karen Van Ness to bronze medalist Joel Dembe, we shared athlete successes (and promoted ticket sales to their competitions) every step of the way. It was fantastic to have met so many athletes during this time. Whether they made the podium or not, we're proud of their determination and their competitive spirit.
We spotlighted the artists:
Another favourite moment was creating a lot of Social Media buzz around The Postman, a site-specific theatrical work carried out on the front porches of the Lower Annex neighbourhood. The Postman tells the story of Albert Jackson, Toronto's first African American letter carrier, and his family's journey to freedom on the Underground Railroad, as well as the discrimination he faced here in Toronto. The Postman was sold out within the first two days of the Games. We were delighted to see that this performance had the support of former Governor General of Canada Adrienne Clarkson and Canada's fashion maven, Jeanne Beker. We're fairly certain The Postman will resurface to new and larger stages. This is a story worth telling again!
We participated in a fantastic discussion panel:
The Parapan Am Panel that took place on August 11th at the Spoke Club in Toronto was definitely one of the highlights of the Games.
Hosted by Marcello Cabezas of EXECUTIVIVA, Hilary joined TO2015 Bid Committee member Bob Richardson, Director TO2015 Parapan Planning and Integration, Kristina Molloy, Deputy Minister of Tourism, Culture and Sport with the Government of Ontario, Drew Fagan, the talented Canadian artist Justin Hines, and Canadian Paralympic Gold Medalist Josh Dueck for an interactive discussion.
Dave broadcast the event live on Periscope, and for all who participated, we felt fortunate to celebrate together and pledged to continue dialogue about promoting the needs of people with disabilities and making our city even more accessible.
We learned so much throughout the process.
We chatted with dedicated volunteers, foreign journalists, and community safety personnel, and soaked up the experience. We have simply had the time of our lives. We're sad to say goodbye to #TO2015, but hopeful that we'll be able to do it all again, perhaps in 2024?
Yours in digital,